What is Influencer Marketing Influencer Marketing | Page 16

Meghan
McCarthy
Walmart found that Meghan McCarthy –
a famous vine – was among one of the
top Millennial influencers and partnered
with her to integrate their promotion
into her daily conversations. Posting on
Snapchat, Instagram, Twitter, and
YouTube, Meghan put her stamp of
approval and explained exactly why her
audience should care about the
promotion. Her posts garnered
hundreds of follow up posts and tweets,
the partnership with Meghan made an
impact like no TV commercial campaign
ever would.
Influencer: Meghan McCarthy
Followers: 643,287
Brand: Walmart
Source: neoreach.com