What is Influencer Marketing Influencer Marketing | Page 15

PewDiePie

– the most important YouTuber in the
world – teamed up with the makers
of a horror film set in the French
catacombs under Paris, creating a
series of videos in which he
underwent challenges in the
catacombs. It was pitch-perfect
content for PewDiePie’s 27 million
subscribers, and received nearly
double the views as the movie’s
trailer. Everybody won.

Influencer: PewDiePiew
Subscribers: 27 milion
Brand: As Above, So Below (film)