September 2025
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November 2025
Mia looks up at me, imploringly.
I invite them into my office, shut the door, and say, “Listen…”
Courage isn’t really courage if what we’re doing isn’t hard.
I get it. Firing a customer is tough. But our commitment to the right thing transcends the question of whether that thing is easy.
Trust me, it’s not the first thing I’d recommend. But at some point, if I say that I value a safe environment and that I promote a culture where every individual knows that they are valued, as the leader, it may fall on me to make that hard call.
As People of Faith, Remember:
1 We don’t do business as organizations or
with organizations.
2 100% of your customers, vendors, and
employees are people.
3 We have a responsibility to honor the
image of God in others and to see them
treated with dignity, respect, and care.
4 Toxic behavior that violates that ethic
shouldn’t be tolerated.
5 In the face of such behavior, we may
need to let someone go—even a
customer.
Food for Thought
What are some strategies you’ve adopted to stay mission-driven in the pursuit of growth? What values provide the anchor amid the everyday challenges of business development? Are you willing to part ways with a customer as quickly as you would a staff member who didn’t fit your company ethos? WPM