MARCH 2024
with tough forklifts that can enhance fleet efficiency and reduce downtime, Warren noted. In the 1920s, Hyster started as a manufacturer of lifting machines used in the rigorous logging industry in the Pacific Northwest
A few years later, the first forklifts were invented, and as Hyster began to make them, the brand quickly gained its reputation for rugged quality. Today, Hyster products continue to reduce the cost of ownership, boost productivity and enhance the comfort and performance of operators in some of the toughest industries.
Why Toyota?
Approaching its 100th anniversary, Toyota began in 1926 with the production of automated looms for the textile industry. It shifted into automobile production, and in the 1940s and 1950s, it initially began making forklifts to support its automobile manufacturing. From there, the forklift business continued to flourish.
“Over the last 75 years we've grown from only existing to support our own needs to being the largest forklift company globally,” Kassow said. “We’re number one here in the United States, Canada and Mexico, but also the leading forklift manufacturer in the world.”
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