MARCH 2023
packaging. They might seem like a headache but ultimately might be more profitable.
Another crucial area is knowing your costs to help inform pricing. “Pricing is
actually pretty simple,” Guy said. “It's direct costs, material, labor, and equipment, then you have an overhead component that gets you to your breakeven, and then you have to put something in there for profit. What data should you keep?
"...they have stacks and stacks and stacks of lumber, but they don't have any idea what the value of it is."
“I cannot tell you how many people I talk to,” he continued. “I may walk in their yard. And they have stacks and stacks and stacks of lumber, but they don't have any idea what the value of it is. They don't really even know their current inventory. They just kept on
Guy Gruenberg
buying lumber because they were worried about not getting it.”
These were just some of the many valuable insights from Part 1 of Guy’s Pivot presentation. We will provide coverage of Part 2 in the April issue. To get full value, consider attending WPA’s online webinars and Master Learning Groups live via Zoom. To learn more, visit www.westernpallet.org/