30 WESTERN PALLET
shoppers when they’re most ready to buy. It’s like having a sales assistant in every aisle pushing the promotion but in an extremely targeted way.
“The development of the technology is part of our strategy to redefine the supply chain from supplier to shopper by focusing on the last mile and getting products into the shoppers’ carrier bags.
“Not only does it help to increase sales and ROI from promotions, but it also provides invaluable insights on how shoppers respond to promotions, allowing future ones to be adapted accordingly. In addition, suppliers and manufacturers can use the solution to verify their promotions are in place in stores around the country without the need for expensive teams of people having to do in-store manual checks.”
In Germany where there are some 18 million product promotions a year, CHEP has already successfully introduced its beacon pallet display technology. Mondelez, makers of Milka and Oreo, have seen an uplift of 39% in coupon activation and an increase of 183% new customers following a trial of the smart promotion displays. Maggi, an international brand of seasonings, instant soups and noodles, also ran a promotional campaign using the technology over a five week period across nine German hypermarkets. The campaign engaged close to 180,000 shoppers, generated €80,000 ($90,000) and attracted 24,000 new customers.
The Membership Drive Is On!
This year's membership drive is now underway, and as always, the competition will be intense.
In addition to valuable cash prizes, the
winner now also receives the membership
trophy, presented at the Annual Meeting.
With the highly successful 2019 Annual
Meeting now in the books, it is time to work
toward 2020.
When you recruit new members, the entire WPA membership is the winner!
New members can join and pay on the website. Here is the link: www.westernpallet.org