Membership Dues Now Due
Membership dues for the 2018-2019 year are now due. Help ensure a better future for your business and the wood pallet and container industry by supporting the Western Pallet Association.
Associate members can renew at this link.
Regular members can renew at this link.
MARCH 2019
CHEP UK Has Introduced Bluetooth Sensors to Quarter Pallets
CHEP has introduced small Bluetooth sensors to its quarter pallets in the UK, which are used as promotional displays by manufacturers and retailers. It follows the success of the technology in Germany where manufacturers have experienced significant upturns in new customers and voucher conversion rates linked to their promotions.
The small Bluetooth sensor, known as a beacon, is paired with the promotional goods stacked on the pallet which allows companies to send personalized promotional messages directly to customer phones. When customers come near the display, they receive targeted and relevant notifications. Digital vouchers and offers are then sent to their mobiles, using the store’s or manufacturer’s loyalty apps. Customers then redeem the vouchers or offers at the checkout.
“In the age of shop and go and mission-based shopping, grabbing consumers’ attention is harder than ever,” stated Helen Lane, Vice President for Northern Europe at CHEP. “Our technology helps retailers and manufacturers sell to shoppers when they’re most ready to buy. It’s like having a sales assistant in every aisle pushing the promotion but in an extremely targeted way.