West Virginia Executive Winter 2020 | Page 88

Richard G. “Rick” Simon CEO, Community Care of West Virginia JEAN HARDIMAN Rick Simon’s relentless optimism has served him well. Whether it’s overcoming budget issues or wresting health care tactics from old habits to new, more effi- cient methods, he’s up for the challenge. The successful growth of Community Care of West Virginia (CCWV) is a testa- ment to his unwavering commitment to positive change. Simon joined CCWV 26 years ago after an administrative career in higher education. During his tenure at CCWV, it has grown from a single health care center in Upshur County to multiple cen- ters covering nine counties throughout North Central West Virginia. “At the time, I had no idea we could have such a profound impact on central West Virginia,” he says. “What started as a small facility focusing on primary care has now expanded into additional treatment options for those in our communities.” In 1984, CCWV became a federally qualified health center (FQHC). This gave the health care system a reimburse- ment designation that allows it to provide necessary medical services to those who cannot pay. Simon sees the importance in this designation in the communities CCWV serves. “In our communities, West Virginians work hard to support their families, and this kind of health care service is essential to the long-term well-being of those we 86 WEST VIRGINIA EXECUTIVE Photo by Orion Strategies. serve,” he says. “CCWV takes medical treatment and FQHC requirements to heart and has sought out additional opportunities to serve our community.” Those additional opportunities include school-based health centers, which have expanded from four locations to 53 over the past six years; a pain management program; an addiction and recovery pro- gram; a partnership with Mountaineer Food Bank’s Together We Grow events; and the implementation of the FARMacy program. “Seeing the positive impact CCWV has on the communities where we live and work has been nothing short of amaz- ing,” says Simon. “I consider myself truly fortunate to have had the opportunity to watch our employees achieve professional success and even more fortunate to see the difference we have made in the Mountain State. The people of West Virginia deserve the best health care we can provide. That is our goal, that is our mission, and providing that service is what keeps us going.” Backed by an outstanding senior leader­ ship team, Simon continues to guide the organization forward despite new chal- lenges. The biggest challenge CCWV faces now is the transition of the financial reimbursement system from a fee-for- service format, where health care providers are paid simply to treat individual care needs, to a system that focuses on an