West Virginia Executive Spring/Summer 2020 | Page 79

Exporting in a Global Market By Samantha Cart The importance of exporting for businesses has perhaps never been more obvious than it is in 2020. In the wake of a global pandemic and subsequent economic decline, businesses engaged in the global marketplace are often in better shape to weather the storm. Industrial Bolting Technologies, Legacy Truck Centers and Nippon Tungsten USA, Inc. have worked with the International Division of the West Virginia Development Office to export their goods and services to international markets, diversifying their portfolios and increasing their bottom lines. “I decided to expand into international business when we were going through the recession in 2007. I didn’t want to be caught with 100 percent of my business in one location anymore. We’re currently doing 70 percent of our business in the U.S. and 30 percent overseas, but our goal is to get to 50/50. We recently set up a new distributor in Pakistan. Before that, we were already doing business in about 30 other countries.” – Mike McCown, President, Industrial Bolting Technologies “We have been working with the international division of the West Virginia Development Office for almost 10 years, and they have helped us with our international sales. We've done business in more than 116 countries around the world. We wanted to diversify the company from just our local market in the Ohio Valley. If there is an economic issue in any one part of the world, we have customers in other regions that may be doing better. Some West Virginia companies may be hesitant to sell internationally because it is different, but there is so much to be gained by going global.” – Chad Remp, Director for International Sales & E-commerce, Legacy Truck Centers “Nippon Tungsten is part of the international markets in Canada, Mexico and Japan. Exporting has benefitted us by expanding our business/service to North and South America. It has also caused a synergy effect with other affiliated companies on the global business stage in Japan, China, Thailand, Brazil and Italy. Nippon Tungsten opened a facility in Brazil in October 2019 to cover the South American market. We have been expanding that network, and it is now one of our strengths.” – Hideki Watanabe, President, Nippon Tungsten USA, Inc. & Kenji Nakahara, Ph.D., Director and Senior General Manager in Machinery Parts Business Department, Nippon Tungsten Co., Ltd. Congratulations, Dr. White, on being chosen as a member of the Sharp Shooters Class of 2020. We appreciate your commitment to the people and communities of Southern West Virginia. From your friends at: WWW.WVEXECUTIVE.COM SPRING/SUMMER 2020 77