WEP 2020 Sponsorship booklet WEP 2020 sponsorship book-final version | Page 30

30 WEP on the Social Media )2019 ( T hanks to our compelling social media campaigns and strong online presence on the most used platforms (Facebook, Twitter, LinkedIn, YouTube and Instagram), we have created a network that goes far beyond the boundaries of KAUST. In January 2019, WEP digital activity across all channels achieved a potential reach of 2,200,000 people.