WEP 2020 Sponsorship booklet WEP 2020 sponsorship book-final version | Page 28

28 Online and offline presence P artner with us to reach new audiences. We invite a selection of digital, print and television journalists to attend WEP resulting in extensive positive media exposure for our messages and sponsors. This is complimented by promotion across KAUST’s internal and external owned channels. These include harnessing the latest digital trends like Instagram stories and live streaming on Facebook and YouTube. In addition to high profile real estate on key areas of our website, internal newsletters and the University’s glossy magazine - The Beacon – distributed by direct mail to influencers around the world.