WEP 2020 - Credited events catalogue WEP 2020 - Credited events catalogue-11.27 | Page 57

57 EVENT FORMAT Masterclass 2020 Januar y 12-2 3 Masterclass: Lab to Film DESCRIPTION About this 5-day workshop divided into five sessions An offering with a pre-registration process Make your research meaningful for a general audience Science and technology have infinite potential for solving local and global concerns. However, many scientists are unable to convey their research in a meaningful or moving way for a general audience. This communication gap can prevent significant scientific advances from reaching target audiences and inspiring positive change. By teaching young scientists to be compelling communicators, we can inspire the next generation, not just to inform a general audience about KAUST research, but also to engage the viewers memorably. In this workshop, students will learn how to tell compelling scientific stories that are engaging and concise. Students will learn to explain complicated scientific or technological terms to the general audience and will acquire new communication skills in videography. This course was the most popular one at WEP 2017 and 2018, so book early to secure a space! SPEAKER Todd Nims, Basma Abdulkarim and Yaser Binabdulrahman CREDITS 10 Todd nims - Saudi-born American producer heavily involved in the Gulf region’s cin- ema and entertainment development, Basma Abdulkarim - Based in Riyadh, Basma previously served in Saudi Arabia’s new Ministry of Culture, where she managed the Culture Fund initiative to develop the Ministry’s strategy and operating model, Yaser Binabdulrahman - Yaser B. is an active young Saudi Director/ Editor. Video is a powerful instrument for conveying even the most technical messages. This course will not only demonstrate how to communicate science through video effectively but also how to emotively portray scientific discovery’s implications to society by drawing out their value and use in a social context.