Breakfast like a princess … 47 and enjoy them to the fullest without feeling guilty. Instead of treating forbidden foods like a mistress in a sordid, clandestine affair, we need to love them more openly and take them into our hearts. Forbidding food, as with sex, makes it more attractive The second reason for eating forbidden foods as part of our daily eating lifestyle is that we will eat less of them if we know we can have them. Nothing increases our desire for something more than not being allowed to have it. In my work with couples as a relationship therapist, I often see men who tell me they would like to have sex every day. Their partner is only interested in it once a week or less. How often do they have sex if we are able to fix the underlying blockage in the woman’ s sex drive? About the national average of two to three times a week. Once men can have it more often, their desire drops away from what they had predicted they would want.( By the way, fixing the‘ underlying blockage’ usually means getting the men to stop inconsiderate behaviors and become more sensitive to their partner’ s needs!) Equally, I have also seen men with voracious sexual appetites become impotent when faced with a woman who aggressively pursues sex! This whole idea that we will ultimately eat more of something that we can’ t have is really just an extension of the What the Hell Effect that we discussed earlier. The What the Hell Effect tells us that removing certain foods from our diet will cause us to break the diet. What we are looking at here is how forbidding certain foods gives them power. The‘ power’ takes the form of creating cravings. These foods are the prototypical‘ high sacrifice foods’ – the foods that our brain will perceive as a high sacrifice if we are told we have to give them up. For these reasons, I forbid my clients to forbid the eating of certain foods! When we know we can have some chocolate if we really want to, it is much easier not to have it when the opportunity arises. So, by having breakfast, a high sacrifice food for morning tea and a good size lunch we have dealt with Starvation and Deprivation. As it