We the Italians November 16, 2015 - 72 | Page 43

th # 72 •nOvemBER 16 , 2015 of Ceramic Art at the beginning of the twentieth century played a decisive role in the recovery of ceramic craft production, with a revival of artistic and economic activities. ment of production steps involving the preparation of the clay, colours and glazes, which were now available on the market in a ready-to-use form, and of the glorious wood-fired breathing kiln, invented in Modern Production Castelli, which was replaIn 1964, when craft pro- ced with electric or gas duction in Castelli was kilns of various sizes. experiencing one of its most difficult periods, the In addition, quality traiCastalli Ceramics Centre ning was also provided was formed for the pur- for the new generations, pose of providing tech- allowing the tradition to nical, artistic and com- remain alive and keep mercial assistance to craft step with developments businesses. The Centre in style, ensuring the inestablished a “Craft Villa- troduction of innovative ge” in the early 1970s.This products. These initiatives led to a complete transfor- are still providing a posimation of the productive tive response to the deset up, with the transfer to mands of domestic and the “Village” of almost all international markets and the old shops in the histo- attracting an ever-increaric centre, which were up- sing flow of tourists. graded with the creation of rational work spaces The local area and provided with advan- Castelli is a small town of ced equipment, often de- about 1,500 inhabitants, signed and built with the located five hundred meparticipation of local craft- tres above sea level and fismen. fty kilometres from the sea, inside the Gran Sasso and This substantial organisa- Monti della Laga National tional innovation was ac- Park. Its name is due to companied by a profound its appearance to approtechnological transforma- aching visitors: a handful tion, with the abandon- of houses perched at the top of a rocky spur about a hundred metres above the confluence of the Rio and Leomogna streams. It is a genuine “castle”, inaccessible on three sides and with the portion attached to the mountain occupying an ideal defensive position. It is the centre of a mighty amphitheatre of mountains set apart from the peaks of the Gran Sasso, with a landscape of hills gently descending towards the sea as a backdrop. The town is dominated by the rocky walls of Monte Camicia, which plummet almost a thousand metres to the Fondo della Salsa, Europe’s lowest perennial snowfield. Castelli is the smallest of Italy’s thirty-six historic ceramic centres, which are recognised and protected by a special law. It has survived for five centuries exclusively through majolica and was renowned for its work from the sixteenth to the nineteenth century, which was at the pinnacle of global production. WE THE ITALIANS | 43 www.wetheitalians.com