We the Italians November 16, 2015 - 72 | Page 42

th # 72 •novemBER 16 , 2015 ved a method of painting majolica that had already been in vogue in the sixteenth century under the name “istoriato”, consisting in decorating pottery with scenes from the Bible or mythology, hunting scenes or landscapes. The style uses the subdued and charming shades of the Castelli palette, composed of five colours (yellow, orange, blue, green and manganese brown), and is known by the name “Istoriato Castellano”. In addition to the high qua- 42 | WE THE ITALIANS www.wetheitalians.com lity artefacts produced in Castelli, there has always been a production of ordinary pottery for everyday use, which was sold mainly at fairs and markets. By the end of the 18th century, Castelli’s ordinary majolica production had lost the competitiveness and popularity that had characterised it during the previous two centuries. There was a gradual decline in the quality of the work, which became almost entirely limited to ordinary majolica objects for common use, while porcelain and industrial pottery were increasingly conquering the markets. This was the situation throughout most of the nineteenth century, and efforts were eventually made to address it through improved training for the workers and a request for the establishment of vocational schools to provide the technical and cultural basis for the re-conquest of the markets and revival of the sector. The foundation of the Institute