WCRC Brands Illustrated up till 15 October | Page 62

BI Campaigns

TAKE THE RIGHT CALL!

T

ruecaller, the Sweden-based free
caller identification mobile application,
launched its first ever marketing
campaign in India —Take the
rright call. This
move marks the
company’s foray

into the world
of advertising
and marketing in
India, featuring
actor Nawazuddin
Siddiqui. The
campaign is created
by advertising
agency Contract India has been designed in line
with the company’s effort to provide users the
right to know who is calling them.
The digital film features actor Nawazuddin

You Ask Me

ANSWER- YIPPEE

Siddiqui communicating the brand’s philosophy
through his own life experience. The video is
available online and is followed by the television
commercial, which will be complemented by radio
and other digital media campaigns as well.
The campaign stays aligned with the brand’s
vision towards helping users ‘Take the right call’
through various touch points.
The first-ever 360 degree brand campaign tells
a compelling story of opportunities. Nawazuddin
Siddiqui is an apt choice to highlight the
importance of taking the right call and making
the most of opportunities as his life changed
completely after the one right call that he
received.

The campaign aims to expand the horizons
to reach more and more audience after
realizing the importance of Indian market for
Truecaller.

I

TC recently launched a new
television commercial for Yippee
noodles brand, assuring customers
about its safety, keeping in mind the
health concerns of its customers. On the
digital forum as well, the brand is taking
initiatives to educate users on MonoSodium Glutamate and lead. The brand
has also released individual videos on
important topics like ‘How is quality
ensured in each packet of Yippee!
Noodles?’, ‘What ingredients go into
Yippee Noodles?’, ‘Where can I find the
testing reports for Yippee!?’
‘You Ask We Answer’ is the television
commercial been introduced by the
brand where in case of any query,
customers can either give a call at
the toll free number or log on to the
company’s website. Initially, the retailers
and distributors were given flyers by ITC
stating that ‘Yippee! Noodles are safe’ to
be given out to customers.
[e-mail]

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