WCRC Brands Illustrated up till 15 October | Page 61

Help the

FARMER!

S

kymet Weather App launched an emotional
campaign titled #HelpTheFarmer which aims
to reach out to the masses in order to spread
awareness about farmer suicides in India. The
video captured the insight that unusual weather patterns
and aberrations lead to countless problems for the
country.
The video has got insights from the lives of real
farmers and has beautifully captured the vulnerability of
families in case the bread earner commits suicide. And
the fear of survival because of bad monsoons and the

unpaid dues hovering around the families for
the whole year.
The numbers were at a staggering high
in 2012 when 13,754 farmer suicides were
reported by the National Crime Records
Bureau of India. Mass farmer suicides in the
country are mainly attributed to the unpredictable nature
of Monsoon rains. But this problem can be tackled at
a certain level, by the timely dissemination of relevant
information which can actually help save lives. Skymet
Weather is a weather forecasting and monitoring
company which measures, predicts, and limits climate
risk to agriculture.
This initiative