WCRC Brands Illustrated up till 15 October | Page 22

BI TrailBlazer ANURADHA AGGARWAL Chief Marketing Officer at Marico Limited Alma Mater: Indian Institute of Management, Bangalore Ethnicity: Indian ANUPAMA AHLUWALIA Chief Marketing & Customer Services officer - Reliance Retail Alma Mater: University of Mumbai, Chetana’s Institute of Management & Research Ethnicity: Indian Anupma Ahluwalia is Chief Marketing & Customer Services officer,Reliance Retail. Her first job was in the processed foods division of Voltas Ltd in 1991, followed by a 13-year long stretch with Colgate Palmolive in India and in Thailand, and a four year stint with Idea Cellular Ltd, playing key roles in developing new product strategies, revamping product portfolios and building share leadership. Then she became the Vice President-Marketing, India and South West Asia in the Coca Cola Company. She carries multi functional experience in FMCG, Telecom and Beverage industries across marketing, sales and operations. She has proven track record of driving revenue growth, market share and profitability with leadership and challenger categories and brands. Multi country working experience. Well versed with urban and rural India, China, Thailand, Malaysia, Vietnam and Hongkong from a cultural, consumer, trade and shopper perspective. She has also managed multi country teams to drive global strategy and innovation. 22 Anuradha Aggarwal carries rich experience in sales, marketing - innovation and activation - and general management. Instrumental in developing and activating both product and service brands in India and South Asia. Before joining Marico she spent almost two years in Mondelez International as Marketing director-Biscuits, Asia Pacific ; four years at Vodafone India as senior VP-brand communication and consumer insights, and 12 years at Hindustan Unilever across sales, marketing and general management functions, managing local and global brands. Specialties:Category strategy and thought leadership, Brand identity and equity building; new product development; brand activation and marketing operation and leading cross functional teams.