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JOE POLISH
3 KEYS TO ATTRACTING YOUR MOST IDEAL
CUSTOMERS + CLIENTS
CONTENTS
5 LETTER FROM THE CEO
6 BROKER PROFILES
8 WAYPOINT NEWS & EVENTS
9 THE NEW ECONOMIC MODEL 2.0: PROFIT + PURPOSE
Amy Jo Martin
12 READ MORE BOOKS
Neil Pasricha
14 HOW WE DO PERFORMANCE REVIEWS
Ari Meisel
20 HOW DO YOU BALANCE YOUR PERSONAL AND
PROFESSIONAL SOCIAL MEDIA PRESENCE?
22 BRAND ENDEARMENT:
Return the High-Five
WELCOME
Thank you for reading our newest edition of Risk &
Business. This magazine represents one of the many
ways Waypoint works to bring you value beyond
Insurance and Risk consulting.
The insurance industry in BC is continuing to
evolve as insurers grapple with rising claims and
unprecedented weather events. ICBC is undertaking
a huge shift in its underwriting practice while auto
insurers in provinces like Alberta and Ontario make
drastic price increases in an attempt to manage
claims. One thing is for certain: claims frequency
and severity is increasing.
If you don’t have a strong relationship with your
insurance broker, maybe it’s time to reach out
to a Commercial Specialist at Waypoint. Our
experienced team has extensive resources to assist
business clients in all areas, and as a broker partner
of the Navacord Group, we have an even larger pool
of experience to draw from.
24 PERSONALITY TESTS Contact us today to find out how Waypoint does
insurance differently.
25 FOUR REASONS BEHIND THE GROWING POPULARITY OF
CONTENT MARKETING Sincerely,
26 CLIENT PROFILE
Pacific Air Mechanical
28 PREPARING YOUR BUSINESS FOR DISASTER
Tony Hayes, CEO
waypoint.ca
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