Wayne's World Biz Directory Monthly April 2014 | Page 9

Social Media Is Like A Jigsaw

Fit The Pieces, Reap The Rewards

Promotions

Special promotions encourage customers to buy more from your business. The promotions give new customers a chance to try your products or services. For these promotional ideas to work effectively, you need to get the word out. Social networking allows you to share information about your promotions to a large audience.

Easier Referrals

Word-of-mouth referrals from current, satisfied customers give you an option for gaining new clients. Technology makes it easier for your customers to share your information with their online friends and acquaintances. When your customers follow your profile online, they can refer it to their friends. When they post to your page or refer to your company, their friends see your information.

Increased Web Traffic

Your social networking profiles provide a tool for driving traffic to your company’s main website. This is particularly beneficial for web-based companies who do most of their business virtually. Including your website address in your social networking profiles and mentioning it in your regular posts leads more people to visit it.

Branding

Social media aids in branding your company. The messages, photos and videos you post on your profile pages build an image of your company. Carefully planned posts that consistently carry the same tone and message build your company’s brand.

Hiring

When you build an online presence for your company, you likely will reach potential employees who are savvy in social networking. The larger candidate pool of individuals with technology experience allows you to find the best candidates when you have openings. These individuals can then use their social networking skills to further promote the company online.

Need help getting started on social media?

Just give us a call and we’ll discuss your needs and what Marketing Package will fit you and your business best. Telephone: 0161 376 5668