Here’s the Top 10 Reasons to use Social Media to Build Your Business:
Cost-Effective
Most social networking sites are free to use. Including social networking in your business promotional plan allows you to stretch your advertising dollars further than usual. The money you allocate for promotions can go to other forms of advertising or to purchase prizes for social networking contests or promotions.
Reach
Social networking allows you to reach a wide audience. Consumers are increasingly reliant on technology and social media. By jumping into the social networking game, you keep your business current. Your business’s online profiles are likely to reach people who otherwise wouldn’t know about your company.
Connection
Social networking gives you a more personal connection with your customers. Traditional marketing campaigns miss out on the back-and-forth communication between your business and consumers. With sites such as Twitter and Facebook, consumers can interact with you and see more than just a business trying to sell something.
Timely
Social networking allows you to instantly send out information to your followers. Traditional marketing requires printing time and may only run a few times. You must plan out your marketing and promotions well in advance. With social media, you can post information immediately as the need arises.
Flexibility
Online marketing through social sites gives you more flexibility in the type of promotion you do. Regular communication keeps your customers thinking about your business. You can send out information on special deals, general information or tips about your industry, company information and contests. The informal nature of the sites allows you to share things you wouldn’t with traditional print advertising.