Water, Sewage & Effluent September October 2018 | Page 34

aquifers that are polluted and depleted, with any further decline posing major risks to economic and political stability, along with human health across the globe. During a live broadcast, the company explored the world’s groundwater crises, while global experts and journalists debated on pollution and scarcity challenges that affect millions across the globe. Wherever one went, Cape Town was top-of-mind, with the Department of Water and Sanitation’s (DWS) stand answering a stream of questions around Day Zero. It was remarked, however, that Cape Town representation was noticed by its absence. • Nonetheless, during a session entitled “Preventing the next Cape Town”, the International Tourism Partnership (ITP) illustrated that the world’s • leading hotel groups are setting their differences aside to collaborate on water protection. As part of their goal for 2030, to embed water stewardship across their portfolios, ITP launched a Destination Water Risk Index. Affordability, convenience, and reliability are three key factors consumers value; therefore, organisations need to balance financial viability and affordability, while maximising convenience and ensuring reliability. In this light, Safe Water Network shared insights based on findings from consumer tracking studies in India and Ghana, and its marketing programmes and innovations to respond to consumer demand for affordable, convenient, and reliable safe water. The well-attended World Water Week drew delegates and exhibitors from every sector of the industry. Professor Bruce Rittmann, one of the two Stockholm Water Prize winners Breakaway sessions and workshops ensured that all participants shared in information dissemination. “Microorganisms live in water and when we use microorganisms, we are making water a key part of the solution to many of our environmental challenges.” 32 Water Sewage & Effluent September/October 2018