Washington Business Winter 2012 | Page 29

what’s working A Stitch In Time A Pacific Northwest icon leverages its historic past to build for the future. Pendleton Woolen Mills started making wholesale fabric almost 150 years ago, but is now faced with reinventing itself as a retailer. By making strategic investments in technology, the company’s core manufacturing competencies are still paying off, giving Pendleton a significant competitive advantage in a marketplace dominated by overseas competition. Tom Layson The American ideal of free speech is alive and well at Pendleton Woolen Mills’ Washougal manufacturing plant, but if you dare mention the word, “itchy,” the reprimand is immediate. Replacing old ideas about wool clothing — how it feels, how it’s made and what fashion niches it can occupy — has required a lot of time and attention over the years as Pendleton works to make the transition from a wholesale fiber and fabric supplier to a cutting edge, consumer-facing retail company. After more than 100 years of operation, constant change has been the rule rather than the exception. the manufacturing side “We see having our own mills as a major competitive advantage.” Charles Bishop represents the fifth generation of Bishop family — Bill Lawrence, CEO, Pendleton Woolen Mills ownership. While his ancestors would certainly recognize the raw wool coming into the loading docks, they would probably be lost in the rest of the plant. “We’ve had to really invest in technology in order to improve quality, reduce costs and reduce the time to market,” said Bishop, vice president of mill operations. According to Bis