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By-P.A.R.Narmada ourism is now one of the eminent industries in Sri Lanka, which is intensified rapidly .After the three decade-antagonism and present rehabilitation programs , country is now magnetizing more and more tourists and waiting to increase their arrivals every moment .Because of the natural beauty and hospitable people, tourists also will to visit our country by spending a lot and staying in generally ,more than one or two weeks to enjoy novel experience to their busy life pattern. As a matter of fact, a considerable figure of employees are carrying on their careers directly and indirectly in tourism industry, so the government also tries to involve in this sector and develop these sectors with the purpose of providing employments to youth while attracting more tourists .Therefore the government and private sectors of our country should always try to make a good image about Sri Lanka throughout the world by means of holding international conferences and sports tournaments by spending billions of rupees etc. But what will happen, if this image will collapse in one second, in front of tourist's naked eyes? So there should be ethics in tourism to facilitate both local people and tourists. Then only the two parties are satisfied .The recent unforgettable incident, which happened in 2011 in Tangalle still brings us deleterious effects with spoiling the results again against waves in the sea. The murder case of British Tourist and sexual assault case of his girl friend which happened in 2011, in Tangalle is now attacking the Sri Lankan tourism image. The international arena is seeking for answers regarding the incident and hunt for the legitimate procedures that Sri Lanka will take for beholders. In analyzing deeply, the murder case and this assault are rude and nasty activities ,because normally any country does not make way for
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murdering and assaulting .Then when it happens to a tourist what is the safety of the particular country even to the local citizens also? Then how will that particular country attract tourists furthermore? It is the deadline of the tourism in the particular country. Because, how will tourists conjecture impregnability to his life, throughout his or her journey? Not only that but also, the girl friend of that tourist also sexually assaulted .Think what sort of criminal activity is that? These all implies how Sri Lanka is? In this moment, the girl friend of that tourist and other relations will react against Sri Lanka. A massive campaign for advising to prohibiting travel to Sri Lanka is going on now internationally. But we can do nothing, because we spoiled our image by ourselves .So, no meaning of building five star hotels to cover this bad image...No meaning of constructing highways, new airports...but thinking how to treat tourists in bottom line is significant. The worst is that the suspender for this murder and sexual assault case has been committed by a government local member in parliament and the suspect has yet not been taken to custody. It simply emphasizes the level of the Sri Lankan judicial system. If the government bodies who have more responsibilities about the country, is allowing to do such rude activities.. How can this country be democratic? How will this country make sure about its own citizen-rights? Therefore Sri Lanka should understand the value of ethics in tourism. Otherwise we cannot attract tourists and approach the economic targets of our country through tourism. So both government and private sectors must undertake steps to reduce these nonsense activities and should be strict for rules and regulation within the judicial system. Then only Sri Lanka can fascinate tourists.