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Ayurveda Treatments in Sri Lanka Ø The Sri Lankan tradition of Ayurveda is very similar to the Indian tradition Ø They do differ in some aspects, particularly in the herbs used Ø The Sri Lankan government has established a Ministry of Indigenous Medicine Ø There are currently 62 Ayurveda Hospitals and 208 central dispensaries in the public system.
Competitive Advantages in Sri Lanka Ø We have more domestic herbal plants which other countries do not have Ø Sri Lankan Ayurveda and other treatments are excessively cheaper with comparison to the other countries Ø Provide quality services with great hospitality by using proper equipments Ø Training in Ayurveda studies is provided at the Government College of Ayurveda, Ø Use the new technology (internet, magazines) to introduce the advantages of domestic Ayurveda and Panchakarma treatments. Strategies in Strengthening the Market Share Ø Promoting Sri Lankan Indigenous Ayurvedic Treatments and Medicine Ø Highest Quality Care at Affordable Cost Ø Provide an Excellent Medical Treatments with Highly Trained and Qualified Doctors and Surgeons Ø Spas and Spa Experiences Ø Sri Lanka's Major Luxurious Up Market Hotels And Resorts Also Have Extensive Spa Facilities Set In Beautiful Peaceful Surroundings Few Suggestions Ø Increase tourist spending by developing and upgrading tourist facilities regarding the Health and Wellness Tourism in Sri Lanka. Ø Using the web as a powerful communication media to promote Sri Lanka as an important destination for Health and Wellness Tourism.