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ealth tourism is traveling expressly for the purpose of engaging in some sort of health procedure. These procedures do not always mean surgeries they can range from Western Medicine to the various traditional medicines (such as Ayurveda, Naturopathic, Yogic, Traditional Chinese Medicine, etc). There are many countries that now are active in marketing expressly to this health tourism market niche. Sri Lanka is a tropical country with long lasting tradition and culture. The destination is promoting Health and Wellness Tourism by combining its cultural value. Sri Lankan wellness tourism uses natural resources, the nature, traditional methods and modern techniques to offer a superior experience to the customers. Recent years Sri Lanka has become a global health destination offering some of the best medical treatment in the world. From its culture and with the impacts of neighboring countries, Sri Lanka is practicing 'Ayurveda treatments'. Ayurveda is the oldest and most holistic medical system available in the world and it comprises with many practices from different countries Target Market Ø People who are having Chronic Diseases Ø Elderly People Ø Young Generation Ø Business People Ø Women Ø Disable People
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