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Every Dental Office Should Make marketing by Ernie Cote
Jonathan Albert , psychotherapist and author of Be Fearless ; Change Your Life in 28 Days , says the number one reason people fail to keep a New Year ’ s resolution is because their goal is not specific enough . That makes sense to me .
If you say , “ I ’ m going to lose ten pounds in 2022 ,” the chances are slim that it will happen . But if you say , “ I am going to lose ten pounds in 2022 by replacing sodas with water , limiting dessert to one night a week , and lose one pound a month between January and November ,” there is a much higher chance it happens . As the author says , “ It ’ s easier to drop out or walk away when you set goals or resolutions that are vague . When it ’ s really detailed and specific , it ’ s harder to walk away from it .”
Set aside 30 minutes a week to improve your online ranking .
To help you improve your online presence and find new patients online , I ’ m recommending three very specific , quick ( 30 minutes a week ), and easy resolutions .
Resolution
Add something new to your website once a week .
In the last issue of North Texas Dentistry magazine , I explained that despite what you might think about Google , its business model is founded on giving you the best search results possible . Here ’ s a quiz :
If I search “ best dentists near me ” how does Google know who the best dentist near me is ?
o
o o
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A . Google – oops sorry , Meta – has infiltrated our lives and is all-knowing .
B . Their algorithm can search the entire web and juggle knives while riding a pony .
C . Google has no stinking clue who the best dentist near me is .
o D . None of the above .
The answer is C . Google has no stinking clue who the ‘ best dentist near me ’ is . You tell them .
12 NORTH TEXAS DENTISTRY | www . northtexasdentistry . com