AUTHENTICITY
BY DESIGN
CASE STUDY
If authenticity is already becoming one of the default aspirational values of Asia’s emerging
middle class; the challenge for
luxury and premium brands to
differentiate from one another
has become all the more acute.
For da paolo Gastronomia, a
retailer cum eatery with a speciality in freshly-made, take-home
gourmet foods for the timepressed, discerning Singaporean consumer; and Retail Access
Asia their recent collaboration
on the full retail design of their
PasarBella store was an exercise in strengthening the utility
of authenticity beyond just the
aesthetics.
True to its offerings- da paolo
Gastronomia design identity
centres on authenticity with a
modern touch.
VOICE #1 p.6