ONCE UPON A TIME ICE
CREAM SHOP, THAILAND
Indulge in sweet dreams with a retro feel Located in
Hua Hin - the popular beach resort 200km south of
Bangkok, Once upon a time is a beautiful ice cream
parlour that blends a vintage vibe with Willy Wonka
style quirkiness. The space is modern and decadent
with the sea side being very evident throughout. Created by Bangkok-based MADA Design Factory, ‘Once
upon a time’ is a pure and whimsical concept that
works beautifully.
CHYE SENG HUAT
HARDWARE, SINGAPORE
Hip new ‘heritage’ style coffee house in Singapore’s Little
India Singapore’s hottest new addition to its burgeoning
coffee scene, on Tyrwhitt Road, is named in honour of the
heritage of the buildings around the area. Chye Seng Huat
Hardware is much more than just a coffee shop. Designed
in a modern industrial style that pays homage to its heritage, the space is light, airy and fresh.
THE RAISON D ETRE
Marketers worldwide, especially those catering to the premium end of the
market have undoubtedly caught on to this wind of change. But such is the
speed of cultural spread today and the progress and stressors that globalisation has brought, that even here in Asia
Just as we witness Selfridges’ No Noise
initiative and the meteoric rise of Denmark’s Noma, a restaurant described by
the Spectator as “the supreme example
of ‘localism’”, so we also note the end of
Chinese desire for “monogram luxury”
and the Chinese demand for transparency in the face of chronic food and safety
scandals.
KEY TAKEAWAYS
Authenticity is a real trend
SAVOUR THE TASTE OF LOCAL ASH
Besides being influenced by the precedent set by
El Bulli, Noma is a leading advocate for sourcing
locally and being a proponent of advocating local
produce, flavours and traditional N