vogue magazine Jun. 2015 | Page 43

Superbrand Fendi is one of the most notable luxury fashion brands in the world, adored for its impeccably crafted leather goods, forever fabulous fur and always ultra-glam RTW collections. ‘Peek-a-Boo’ and the ‘Silviana’, plus the ‘Fendi 2Jour’ and ‘- 3Jour’ totes quickly became handbag heroes, among the most desirably plus-ones all the world over. THE FENDI STORY THIS SEASON AT FENDI With both Karl Lagerfeld and Silvia Venturini Fendi at the helm, it’s hardly surprising that Fendi is still at the forefront of international fashion, where it has remained since it was founded in 1925. The Roman house is most known for its use of fur, ever the focal point of a collection. And when Silvia Venturini Fendi took on accessories design in 1994, covetable collectibles such as the ‘Baguette’, the SS15 sees Fendi’s foray into ever-fresher, more youthful territory: denim made its first appearance on a Fendi runway, while hemlines are shorter, trousers slouchier and prints edgier than ever before. We really love the sweater with orchid embroidery – just think how cool it’ll look topping off printed skirts or those irresistible jeans. 40 Article by: mytheresa.com