number of people being missed .” The last e-liquid innovation to get a long-lasting foothold was nicotine salts and WholeNic ’ s salt liquids feel like a natural fit for new vapers or dual users looking to switch for good . Michael ’ s team opted not to use benzoic acid or salicylic acid in WholeNic ’ s salts , instead developing a proprietary formulation that ‘ hits incredibly hard and fast ’. “ We ’ ve done that because of the 20 milligramme nicotine limit . We wanted something that would hit almost like a Juul as much as possible . And I really feel we have accomplished that . The salts also contain the exact same WholeNic formulation of full spectrum minor alkaloids in the same proportion as a cigarette .” The huge popularity and high smoking quit rate of vaping has made e-liquid a natural entry point for WholeNic . But Michael and the team are also in talks with pouch manufacturers along with some other secret projects that they are not yet ready to reveal . Eventually , WholeNic could be used in a ‘ full spectrum ’ of reduced-risk nicotine products to help as many smokers quit as possible . In the meantime , Michael is keen to get vaping back to its roots . “ E-cigarettes were invented to get smokers off smoking and offer something less harmful . “ The hobbyist market is great , but somewhere along the line , the market stopped catering for smokers . And as a result , we ’ re seeing shop sales and online sales falling . “ It ’ s not about being cool or offering the latest new flavour . The one constant has been nicotine . We ’ re just upgrading that basic technology to make it more effective for smokers who have been completely missed .”
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