FEATURES
SPANNING THE SPECTRUM
WholeNic aims to win over smokers and dual users with a potentially game-changing innovation
Words : Gordon Stribling
It ’ s close to 18 months since Vapouround met Michael Lovedale at But I was getting really angry and really miserable . And when I got really the Next Generation Delivery Conference . In the pre-pandemic world stressed out , I ’ d have a fag . This seems to be pretty common . If you of endless expos and risk-free handshakes , the Exhale Technologies look at people who vape , nearly half of them still smoke . “ Half of vapers founder was playing his cards very close to his chest about a mysterious are getting something from cigarettes that vaping isn ’ t doing for them .” product he had developed . “ It ’ s been a long journey .
Cigarette smoke is , of course , notoriously harmful ,
I had everything set up to go when I spoke to you and it was due to launch . And then the goings on in the US caused a bit of investor freak out and , as a result , everything was delayed quite considerably ,” Michael said . “ But we ’ re up and running . We are in some vape stores as of today , which is nice . It ’ s kicked off pretty well .” The product in question is WholeNic : a new range of ‘ full spectrum nicotine ’ e-liquids that Michael hopes could help millions of dual users switch for good and convert countless more vapers along the way . You may be familiar
“ We are upgrading that basic technology to make it more effective for smokers who have been completely missed .” which is the main driver for millions of people switching to vaping . But combustible tobacco also has ingredients that make it pleasant to smoke and hard to quit . So , what Michael wanted to do was replicate the alkaloid profiles of the post popular tobacco products in a non-combustible e-liquid to create all the satisfaction but none of the harms of smoking . “ We ’ ve got something that feels just like a cigarette . It has the same calming effects and , me personally , I feel other benefits too that I don ’ t get from vaping regular nicotine e-liquids . Vaping
with full spectrum CBD e-liquids which contain other cannabinoids and |
has had an incredible year , but the vape market is declining , and more |
terpenes , collectively creating what is known as the ‘ entourage effect .’ The |
and more people are starting smoking . And these people aren ’ t being |
WholeNic concept is the same . “ Vaping got rid of my nicotine cravings . |
addressed from a public health point of view . That ’ s an enormous |
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