ViV Magazine Volume 4 (April - May 2014) ViV Magazine Volume 4 (April - May 2014) | Page 61

Business in Haiti: The Case for New Foreign Entrants Sandbox Rules: Who are the new kids on the block Surviving Haiti’s changing economy What value do foreign companies bring, and why are they not detrimental to local industries and the overall economy? These are questions that must be asked in order to support Haiti’s strategic integration into global markets - and hopefully create the incentive it needs to lessen its political and economic volatility, and by default encourage investments. But how must we achieve this without having to sacrifice our culture and fierce nationalism? The eternal divide will remain: politicians fight on the international arena to protect their nationalism, while economists strive towards global integration. With constantly progressing technology in transport and communications, trade is easier than ever - and in least developed countries, necessary - if done consciously. The collapse of communism, movement towards free trade and the rise of trading blocs all made this integration possible. But this new growth nurtured a richer global north, and restricted poorer countries’ access to markets, and a greater polarisation of the core and periphery. Economic shifts will occur and global exchange will require the destruction and emergence of many elements that currently make up Haiti’s business landscape. The key to surviving these transformations is vision: looking beyond profit. Thriving enterprises will have to anchor their activities on sustainability, social impact and development. Market deregulation will thus have to create parameters that favour brands that positively contribute to the local population and state. This is a message to budding entrepreneurs - effective partnerships meshing international resources and Haiti’s creativity to both make a profit and consciously meet local needs. Thinking broadly, trade occurs in terms of products, goods but also services. If we accept that economic power influences shifts in the international political economy, and that the concept of power alone highlights an asymmetrical relationship between two or more entities, pre-existing differences in terms of resources make for an uneven playing field when trading and competing with foreign entrants. Local companies simply cannot compete with global brands, and monopolies quickly grab hold of the market. Global powerhouse companies are mobile, resourceful and skillladen - acting as assets for whichever country they choose to install themselves in. They create employment, train the population, and boost the country’s productivity and competitiveness. The flaw remains, upon the entrant of these companies often centred around primary and secondary industries - being allured by the ready availability of cheap labour - smaller local companies begin supporting the new entrant’s activities by creating and supplying products lower down the latter’s value chain. This means that progressively, the economy moulds itself around the demands of these industries and first world countries. They are now vulnerable to ch