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LIGHTING
Lighting around the store should be positioned to emphasise the products. The lighting should attract customers to the products and displays. Also, the campaign photos should be well lit.
CAMPAIGN VIDEO
Behind the tills, there will be a large screen which will alternately play the campaign video shot for the collection, and an interview with Cara about the collection.
INSTORE PROPS
Around the store there will be mirrors to reflect that the collection is promoting individual style and being yourself. Also, there will be light boxes and this will keep the theme consistent from the window display to throughout the rest of the store.
MUSIC
The ambience of the store will be reflected with a music playlist. It will be chilled and current, to appeal to teenagers.