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The graphics around the store will be promoting the Cara Delevingne collection. In section A of the store, the photos on the clothing wall will be from the in store campaign.
This shoot features another model, who is from the same target market that the collection is targeting which will engage customers.
The in store graphics will express a cool and edgy vibe that reflects what the collection is all about. As campaign photos, they are essential for engaging the customer and expressing the story behind the collection. The shoot took place in a rough looking location, to also express the idea of being rebellious.