Visual Merchandsing 1 | Page 3

About My

Collaboration

My collaboration is Turnbull & Asser X Tom Hardy.

The reason that i have chosen these brands

is because Turnbull & Asser is a very heritage

men's brand and is a very well known. And then i

Paired it will a British celebrity called Tom Hardy.

The reason for picking Tom Hardy is because he

is known globally, and people look up to him

and use him as a role model. Turnbull and Asser

have never done a collaboration and so

to do it with a global celebrity will get

the brand out there to different types

of people and consumes. There will be different types of packaging, Tom Hardy s personal swing tag. He will also have personalized window graphics and mannequins to displays this brand new collaboration.