What is a Visual
Merchandiser
Visual Merchandiser also known as a window dresser using their design skills to dress mannequins. This is to help promote the brand of clothing. Creating eye catching displays, store layouts also helping to attract customers. Visual merchandiser love to make things look funky and out there to reach peoples attention. They love to be imaginative and creative. They also deal with different layouts in store also, for example the setting up of the mannequins in store on blocks or high up. They position them in a certain way to make the clothing look more exciting. Its not only about the outside of the shop but also the layout of the inside to make it easier to shop and be able to see what's available.