Early adaptors
This is the second fastest category of individuals who adopt an innovation. These individuals have the highest degree of opinion leadership among the other adopter categories. Early Adapters are typically younger in age, have a higher social status, have more financial liquidity, advanced education, and are more socially forward than late adopters. More discrete in adoption choices than innovators.
Customers Likes and Dislikes:
Customers avoid big designers, they like the simplicity of an outfit or the generous pricing Urban Outfitters can provide. Vintage wear is key, anything that looks different or quirky are what they are looking for. Some customers don’t like to browse around shops, they like to go into a shop knowing what they want. Mainstream clothing is not their forte, they like to wear clothing that hasn’t been seen on other people, they want to inspire others and not be a copy however they like to say their clothing is trendy.
We researched thoroughly throughout the internet and various books so we compared the similarities of them all and then added our own opinion into the woman’s customer profile.
Diffusion of Innovations: Innovators and early adaptors
Innovators
Innovators are the first individuals to adopt an innovation. Innovators are willing to take risks, youngest in age, have the highest social class, have great financial liquidity, are very social and have closest contact to scientific sources and interaction with other innovators.
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