Urban Outfitters Female Customer
Age:
We’d say the age is between 18 – 30 years because the pricing policy is appropriate for older people who have a comfortable income.
Income:
Their income could come in around 20,000 – 100,000+, this means the customers is not struggling with their money and if they have a good spend in Urban Outfitters they can have money aside for more important things. However this doesn’t include teenagers because they wouldn’t be able to earn that much, the minimum wage for an 18 – 20 year old is £5.30 however, they would still be able to afford the clothing if they don’t pay the bills.
Psychographics:
Urban Outfitters customers come across as care free teenagers, who enjoy life as it comes. These people don’t always have big aspirations in life, they like to think that things happen for a reason. They have an eye for creative things. Urban Outfitters customers enjoy graffiti as an art. They believe it is a right to have freedom to create things.
Behaviorism:
They enjoy social events but I wouldn’t say this is a habit. Their customers are shopaholics when it comes to wearing slouchy tees and short shorts. Urban Outfitters customers prefer summer season than the cold outside weather, they like going on spontaneous bike rides and jumping into the sea in their vintage swimsuits, making lots of memories.
Geographic:
Young Urban Outfitter customers live with their parents in a standard to large house in London, if they no longer live with their parents they could currently be at University studying. Older customers could be earning their own wage and live in an apartment with roommates that are their best friends so they enjoy similar things.
Lifestyle:
Urban Outfitters customers tend to be inspired by art and have an eye for creativity and colour. The clothing is also edgy; therefore it can be hard for some people to suit. This could make the clothing stand out only to certain people. They like to experiment with their fashion. Their lifestyle would be spontaneous, if they are lucky they could travel, this could be where they get their edgy look from. Music would play a big part in somebody’s personality and the way they choose to come across, if somebody is edgy they would like calming music but will be able to enjoy louder music.
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