Urban Outfitters Vintage is a pop up shop selling a limited-edition vintage range, in collaboration with Reebok.
This store is based in Brixton, where there is currently no Urban Outfitters store so this concept is also testing the market.
The theme of the store is vintage based to fit in with the collection on sale, and throughout the store you need to place appropriate props such as vinyl players and jukeboxes.
The store will also be pastel coloured, as the product range on sale will be a spring/summer collection, so the colour theme will be based around this colour palette of light pinks, blues etc. When dressing the mannequins for the window, the outfits will be based on this colour palette.
The store is purely based on renewal vintage products, and therefore the visual appearance must be interesting to attract customers. The store is a pop up, temporary store so it should be exciting, and worth visiting. Although we still would like the store to channel the usual Urban Outfitters vibe we want it to be based more on vintage vibes. This guide will help you design the layout of the store so it gives our customers this experience.
Introduction: Urban Outfitters Vintage Store
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