Visual Merchandising Handbook 1 | Page 3

Contents page:

Urban Outfitters Vintage Pop Up Explanation 1-2

Customer profile 3-10

Clothes/Trends 11-14

Predicted Best Sellers 15-16

Colour Palette 17-21

The Visual Merchandising window Checklist 22-23

Prop sourcing 24-25

Store Layout 26-27

Fixtures 28-31

Planogram 32-33

Floor Plan 34-35

Mannequins 36-37

Graphics 38-39

Atmosphere 40

Music playlist 41

Eco-friendly explanation 42-43