Behaviourism
Charismatic, and independent personalities with interests that would differ from the norm. For example reading, going to museums, skating, going to gigs but also mainstream activities such as listening to music, clubbing, watch television. These males are social but causal meetups and events where comfort is key and slouchy/ comfortable Urban Outfitter's Products are worn. Our customers prefer light and casual clothing suitable for all activites, and seasons. Their clothing wouldn't change much with seasons, only simple changes such as swapping a long sleep top to a short sleeve one.
Geographic
Our customers are 'city boys' or teenagers living with their parents in fairly generous sized houses. Living safe and sheltered lives in neighbour hoods or busy towns. Students may go to University in central London, where the stores are located. They may either travel to central London for their location; they have a good standard of education in their lives, or their education is self-taught from learning from the real world.
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