Urban Outfitter's Men's Customer Profile
Although the Pop-up is only for Women it is important for you to understand the proofile our Male Customer's as well. They may be inspired by the Pop-up, and decidE to visit when a MEN'S pop-up is created.
Age
Men's age may vary between the age of 17 to late twenties, and even early thirties. The products in UO are moderately priced definitley not cheap, and therefore not many young people or students do not have a large amount of disposable income. Men who wear our clothes are young at heart.
Income
The customer's wage will be stable and above average; at least 20,000 pounds per annum. People considered wealthy or middle class, may have larger disposable incomes, and can afford to wear the more expensive high street brands. Compared to teenagers parents may also be willing to spend more money on their teenager's clothes rather than the teenager themselves if the parent still buys clothes for them.
Psychographics
-These men are influenced by social media, and the current trends. What they see around them is what they need to wear, however they are more outgoing and like to test out different exciting trends.
- They are intelligent, intellectual and witty, who may be interested in current political situations, they will read, and have a keen interest in music. They will test out many different music genres, and listen to bands that are not well known. They won't listen to the top 10, and will take more of an interest into understanding the music.
- Urban Outfitter's males spend their time indulging in culture; museum goers, art gallery enthusiasts. Talented and free-spirited individuals that have multiple hobbies, and spend their free time doing things they love.
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