TRENDS
Twitter buy buttons allow users
to make a purchase from a
tweet.
Facebook is testing a buy button
so you can make purchases from
your news feed.
Google offers buy button ad
extensions for its search ads so
you can make a purchase direct ly
from the search engine results
page.
Are you on trend?
Consumers love buy buttons
because they create a seamless
purchasing experience and
integrate shopping with social
media. In 2016, think about
including buy buttons in
your social media and search
advertising strategy.
Live Streaming Apps
• Periscope has over 10 million
users.
• Meerkat represents over 2
million users.
Consumers use these apps for
real-time updates, interactive
content, and to connect with
businesses.
Are you on trend?
Live streaming apps like
Periscope and Meerkat have
made it easier for consumers
to connect with brands and
businesses.
Visual Contenting
In 2016, consider using one of
these apps to connect with your
customers. Your videos can be
short and sweet, and best of
all, you only have to have a cell
phone or tablet to create and
share them.
Polls & Quizzes
• Quizzes were the most
shared content type on
Facebook this year.
• Quizzes and polls across
websites have skyrocketed in
popularity.
• 96% of users who take a
sponsored BuzzFeed quiz will
complete it.
• Twitter released a polling
feature to simplify
engagement on the platform.
Are you on trend?
Users love taking and sharing
quizzes across social media sites
and the web, and marketers are
using them as a way to engage
with audiences.
Leverage this trend in 2016 by
integrating quizzes and polls in
your content marketing strategy.
We know consumers love these
trends and after integrating
them into your own marketing
strategy, we think you will, too.
Here’s to a successful 2016 and
another year of marketing trends
and updates.
Check out this infographic
on Visual Contenting.