TRENDS
Is your 2016 marketing plan on
trend?
It may seem like every time
you turn around there’s a new
marketing trend to figure out.
While it can be daunting to
stay on top of what’s new, it’s
important to realize which trends
appeal to consumers.
After all, they’re the ones you
are trying to reach with your
marketing.
So, take a look at some of the
latest marketing trends that
consumers love, and learn what
your business can do to get your
2016 local marketing plan on
trend.
Infographic courtesy of
ReachLocal.
Mobile Websites
In 2015, the number of searches
on mobile devices surpassed
desktop searches for the first
time.
• 79% of mobile phone owners
use their devices to conduct
local searches.
• 72% of consumers want
mobile-friendly websites.
• 74% of users say they are
more likely to revisit a mobilefriendly website.
Are you on trend?
Consumers love mobile websites
because they are user-friendly
Visual Contenting
and create a seamless mobile
experience. In 2016, if it’s not
already, your website needs to
be mobile-friendly.
Google’s 3-Pack
Are you on trend?
Consumers like the 3-pack
results because they are easier to
navigate on desktop and mobile.
In 93% of local searches, Google
showed the 3-pack on the front
page, up from 25%.
Claim and optimize your Google
my business page to increase
your chances of showing in
Google’s 3-pack.
• Google now shows 3 local
search results instead of 7
on page 1 for most local
searches.
• With fewer spots up for grabs
in the 3-pack optimizing
your Google listing is more
important than ever.
Buy Buttons
Pinterest’s buyable pins allow
users to buy a product directly
from a pin. There are now more
than 60 million buy pins on
Pinterest.