CONTENT MARKETING
Don’t quite complete the topic.
Leave room for discussion. Pose
a question at the end of the
article to encourage discussion.
Select main photo
I spend quite a lot of time
looking for a good photo. I
want it to be curious, involving
a human being and something
that fits with my brand. I use a
lossless smusher to keep the size
down but the quality high, and
always make sure they are the
same size and format.
Publish at a peak time
Do a quick read over for spelling
and formatting but don’t waste
too much time. Hit publish
at a peak time. For me that is
between 8am and 10am on
Monday, Wednesday or Friday
on East Coast USA time.
Okay so that’s the main formula
that I follow every time I sit
down to write. Of course,
sometimes it varies based on
the topic or strategy that I’m
following but for the most part
that’s how it goes.
How to ensure your
perfect post gets results
them an email and let them
know that I’ve included their
website/post in my own article.
I usually don’t ask them to share
it because I don’t like putting the
pressure on, I just let them know
and that’s it. If your article is
good enough they’ll usually give
it a tweet.
Mail your list
I always mail my list to let them
know that a new post has gone
live. I send these out at peak
times when the most people are
online and I follow a very simple
template of plain text with one
link to the post. These emails are
a great way to test your shortform copywriting which is aimed
at getting people to open emails
and click links week in, week out.
Test regularly
The perfect blog post will only
be revealed through testing.
You might hit a winner and go
viral and never be able to r epeat
that success because you aren’t
actually sure what made it stick.
Split testing titles, formats,
length, timing, etc. are all very
valuable things to do.
Throw $20 at it
Sometimes it takes me a whole
week to write a post, especially
if it’s 9,000 words like my guide
on how to start a blog. And if I’m
spending that much time working
Email the people included
on an article I want to give it the
best chance of success. A quick
If I know the people well I’ll shoot $20 on Facebook Ads or Twitter
Ads can really help to give it a
boost.
Once you’ve written your post
there are a few follow up things
that you’ll want to take care of.
Visual Contenting
Tweak it regularly based on
feedback
As a blogger you get feedback
from both human and nonhuman sources. It’s very
important to keep posts “alive”
by tweaking them based on
things you hear and see. For
example, if someone tells you
that you’ve missed something,
add it in. If Google Webmaster
Tools tells you that your title isn’t
getting a good CTR then change
it and monitor.
From Blog Tyrant
Check out this infographic
on Visual Contenting.