CONTENT MARKETING
Dudes like Mehdi from Strong
Lifts have absolutely killed it by
focusing in on topics like how to
bench press.
Over the years I’ve noticed
that articles that focus in on
one problem such as how to
sell a blog or how to start a
fashion blog seem to do the best
because they solve very narrow
problems and these problems
never really go out of fashion.
A guide to writing the
perfect blog post
Okay, so, with all those things in
mind, here is the way I go about
writing my perfect blog post. I
hope these steps might be useful
to you as well.
Generate your idea
Idea should be distinctive in
the market. Try to base the post
on reader feedback, a known
problem in the industry or
competition analysis. Research
the front page of Google and
your main competitors at this
stage to see how you can
improve on what’s out there. If
you can’t, don’t bother.
Visual Contenting
Develop headline
Address problem in the headline
using fear, scarcity or intrigue/
questions. Keep under 65
characters long. Ensure SEO key
phrase is in title. Constantly refer
back to headline as you write.
Use websites like ViperChill,
Boost Blog Traffic and Viral
Nova as a guide for headline
generation.
Write introduction
First line of post should readdress your problem, headline
and key phrase. Rest of
introduction aimed at drawing
eye down towards main points.
Tell people what you’re going
to do with the rest of the post,
what they’ll learn, etc.
List out the main points
Rattle out your main points of
the blog post so you can see the
shape of the article and what
you’re going to be covering. This
helps to avoid double-ups and
omissions.
Open up tabs
At this point I open up dozens
of tabs relating to research,
competition and topics that I
want to cover. I then link to them
as I go and if I get stuck I re-read
information and try to improve
on it.
Write a base of 2,000 to
2,500 words
I have a little personal rule that
if I’m not hitting at least 2,000
words I’m not covering the topic
deeply enough. I write out my
main points to at least 2,000
words addressing the main
keyword.
Add bonus material
At this point I’ll add extra
paragraphs, tips, quotes,
videos, photos, click to tweets,
references, etc. in order to take
the main content to the next
level. This might take the article
up another 1,500 to 2,500
words. Try to link to influencers
who have written extensively or
well on the same topic. Make
sure you link to your own posts
extensively.
Don’t finish topic/pose
question