CONTENT MARKETING
What this means is that you
need to sit down and carefully
figure out what it is that you
want your blog, and your blog
posts, to achieve every single
time.
The question “… and then what?”
seems to help me the most.
I’ll sit down, log in, and fiddle
around with a title and an idea.
Once I’m pretty sure on the topic
I’ll ask myself very deliberately
what I want people to do before
I write any words.
Make sure your post all work
together as a team to achieve
one or two very deliberate goals.
More is more
The next few items are really
going to grate on a few people
– the idea that more is more is
kind of something we’ve all been
trained to disbelieve.
But, in blogging at least, the
longer posts with more perceived
value seem to have some of the
best results. This also counts for
landing pages that are selling a
product or service.
Of course, no one is going to
read 5,000 words of rubbish.
But in my experience, if you can
write a hugely long post you are
more likely to grab someone’s
attention as they instantly
associate the length or number
of compiled items as being of
high value.