TRENDS
Enhanced Technology
Enhanced technology such as
animation can be an effective
tool to set your campaign apart
from the pack, animated gifs can
be viewed in almost all email
clients.
This helps showcase products
and entice readers by attracting
their attention.
• Animated gifs raised clickthrough rates by 26%.
Email Use Is Growing
Email usage is expected to
grow at an average rate of
7% per year, which makes it
an important part of every
campaign.
Email use is more and more a
part of our everyday life, being
integrated into our normal daily
activities.
Americans commonly check their
email:
•
•
•
•
•
•
While watching TV 70%.
From bed 52%.
On vacation 50%.
While on the phone 43%.
From the bathroom 42%.
While driving 18%.
Check out this infographic
on Visual Contenting.
Visual Contenting