TRENDS
With 77% of users preferring
communication through email,
according to Exact Target,
keeping these trends at the
forefront of your email marketing
campaigns will enhance their
effectiveness.
Read more to learn about email
trends in 2016.
Infographic courtesy of InQuest
Marketing.
No More Responsive Design
• 51% of all emails are opened
through mobile.
Visual Contenting
Calling an email a responsive
email will disappear, not because
the practice is going away, but
because it will be necessary
to think mobile first and other
platforms second.
Responsive email design will just
be email design.
Top 5 email clients
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Apple Iphone 31%.
Gmail 16%.
Apple Ipad 12%.
Android 9%.
Outlook 7%.
Integrated Channels
Linking email to traditional
marketing efforts as well as social
media campaigns will amplify
your marketing messages and
promote the brand.
Email ROI is the easiest to track
and determine.
• 8 in 10 marketers feel
pressure to show ROI on
marketing spends.